“How can you communicate the essence of your work in such a way that you turn your company or organization into a magical magnet?” Zarayda Groenhart believes that whatever field you are in, you always have the option to do this in such a way, that people will think: “Hey, that’s interesting!”.
In this podcast episode I talk about that with her. Because sometimes my work field of inner-city area development just feels like a large communications department. One with so many people and so many parties, all of whom you want to get involved, bring with you and convince. And that can be challenging sometimes…
Fortunately, Zarayda knows better than anyone how to share your process in the best way, how to name the essence of your story in the best way and how to build and maintain a vibrant community.
She is the founder and facilitator of Video Business School. Also known as the online video academy for entrepreneurs who want to learn how to increase their visibility in an authentic way.
Be inspired by her valuable insights!
Including this fantastic comparison of a cinema film and our work process: “I’ve never heard of anyone going to the cinema just to see the last shot of the film, the end result: They lived happily ever after. The opposite of that is true. How interested will I be when a building or park is opened, when the opening is the first time I hear about it!”
In order to feel connected to the film or to a work process or area development, we need to know the main characters. We need to meet them at the beginning of the journey, we need to see that they are going to experience stuff and we maybe even need things to go wrong. We want to become partners, so that we can gradually discover what the value is for us and how we can join in.
You will learn the story behind this special insight and more in this new episode of the ‘Hopeless to Hotspot’ Podcast. Enjoy!
Radiant greetings,
Sandra
💃
p.s. Be inspired by ‘The Zarayda Podcast‘.
