We live in times of major social changes, but in spatial development we still mainly think in final images. From behind the drawing board…
Do you think that is the best way to do it? Especially when you consider how time-consuming, expensive and risky transforming is?
Time to meet Rinske Brand, Founding partner of BRAND – The Urban Agency, who introduces the concept of “Placetesting” for you.
What does that mean? In short: experimenting with what best suits a specific place before you permanently construct or build it.
How do you do that? What exactly do you get out of it? How do you put it into practice?
You’ll learn all that and more in this episode of the ‘Hopeless to Hotspot’ Podcast.
Enjoy!
p.s. Do you want to follow BRAND – The Urban Agency? You can do that on LinkedIn and Instagram.
